He dedicates these chapters to make you an obsessive salesman and also be the leader in thought and action. The author believes that sales and customer interaction are key to the success of any business. The first step to achieve extraordinary success is to keep the extraordinary hunger alive and kicking.Īfter creating the right environment and putting the reader in the right frame of mind, the author then gets down to business and talks about the practical steps. To keep the naysayers away and shield yourself against all negativity. The middle portion of the book tells the reader how important it is to keep your obsession burning. He explains why it is important to have animal obsession to get the success you want.īut even the most ambitions and motivated people can get bogged down by negativity. The author defines what Obsession means to him. But obsession doesn’t mean you obsess about other people or their achievements. Until decided to revive his obsessive self. He tells you how playing it safe looked like a good option at the time, and where it ultimately took him. The author narrates his experience and personal and professional setbacks he had to face. The author begins with a brief orientation to what you an expect in the book and the things that he is going to talk about in the book. Read Sample Pages Be Obsessed or Be Average Summary In Be Obsessed or Be Average gives you the tools to break through the safety net and try the crazy and feed your obsession. The author believes accepting mediocrity makes you slack. Only to accept his obsessed and rise to build five successful companies. But his obsession stifled him and he hit rock bottom. Grant Cardone tried playing it safe and live the middle-class life. Because unless you dream big and become obsessed and possessed by you dreams, it is very unlikely that you will ever make it big. You don’t need this or any other book if you want to be average.
Pick Be Obsessed or Be Average if you belong to the second category. The first question you need to ask is do you want to play it safe or do you want to make it big.
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